i like you without caffeine

“On today’s market, we find a whole series of products deprived of their malignant property: coffee without caffeine, cream without fat, beer without alcohol. And the list goes on: what about virtual sex as sex without sex? The Colin Powell doctrine of warfare with no casualties (on our side, of course) as warfare without warfare? The contemporary redefinition of politics as the art of expert administration as politics without politics? This leads us to today’s tolerant liberal multiculturalism as an experience of the Other deprived of its Otherness – the decaffeinated Other.”

[taken from Slavoj Zizek’s recent piece in The Guardian]